WASHINGTON, July 7 (AP) – The Food and Drug Administration and Jules agreed Wednesday to postpone their court battle when the government reopened a review of the company’s electronic cigarettes.
The agreement comes a day after the FDA suspended a preliminary order banning Jul’s products from the market, saying Jul’s application had been approved for “additional review.”
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Jules may already continue to sell his e-cigarettes, according to a federal court filing.
Jules Executive Joe Murillo said in a statement, “With this administrative position now from the FDA, we continue to offer our products to adult smokers as we follow the agency’s internal review process.”
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The FDA on June 23 instructed Jules to remove his products from the market. A day later, a federal appeals court temporarily blocked the government ban at Jul’s request.
If the FDA finally decides to reinstate its ban, it will have 30 days for another position, according to the filing.
To stay on the market, companies must show that their e-cigarettes are beneficial to public health. In practice, this means proving that adult smokers who use them are more likely to quit or reduce smoking, while adolescents are less likely to catch on.
FDA regulators have recently approved a handful of e-cigarettes from some of Jules’ main rivals, including RJ Reynolds and NJOY. But industry players and anti-vaping advocates were eagerly awaiting the FDA’s decision on Jules’ products, the best-selling e-cigarette in the United States.
The FDA originally said that Jul’s application posed important questions to regulators, including the chemical makeup of its vaping formulation. Jules says it has submitted enough information and data to solve all the problems raised. (AP)
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