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These phishing email subjects get the most clicks

It is almost impossible to block all phishing emails before they reach the user’s inbox; This is equally true for home users and company employees. When bulk is filtered, some emails bypass the filters to land in the user’s inbox.

Phishing Email German


Users who come in contact with phishing emails react differently, and according to research published by Kaspersky, the content of emails is a reason to make a decision.

Although it is almost impossible to conduct scientific experiments in a real world environment, phishing simulators come close to the real deal. Security companies and firms can use phishing simulators in employee training.

According to information from Kaspersky’s Security Awareness Platform, work or user-related topics seem to be the most clickable. System administrators can use Kaspersky’s platform to simulate phishing emails, track results, and use data to raise awareness among employees. The Kaspersky study included the results of more than 29,500 employees in 100 countries.

One in five employees clicked on links to the most effective fake phishing emails: 18.5% of employees read emails with the subject “Failed Delivery Attempts – Unfortunately, Our Courier Unable to Deliver Your Item”.

The following table lists phishing emails with the highest clickthrough ratios.

Subject The sender Click through
Failed Delivery Attempt – Unfortunately, our courier was unable to deliver your item Postal service 18.5%
Email was not delivered due to an overloaded mail server Google support team 18%
Online Employee Survey: What you will improve about working in the company HR Department 18%
Reminder: New company-wide dress code Human resources 17.5%
Attention all employees: New building eviction plan Department of Security 16%

Kaspersky notes that other issues, including booking reservation confirmation, order placement confirmation, or IKEA competition announcements, also have high clickthrough ratios.

According to Kaspersky, emails containing threats or “instant benefits” had lower clickthrough ratings. Emails claiming to have hacked a user’s computer and knowing search history had a 2% clickthrough rating, with a free Netflix offer and $ 1000 cheating only 1% of employees.

The difference can be explained in part by the context in which the phishing simulation was performed. A Netflix offer can appeal more to home users than employees Similarly, the threats that a computer has been hacked can carry more weight when it is a personal computer.

Kaspersky recommends that companies intensify employee training to increase phishing email awareness. Learning basic phishing email symbols, such as inconsistent sender addresses, suspicious links or dramatic subject lines, can make out a good percentage of emails.

This makes it difficult to determine whether well-crafted phishing emails are valid Employees should contact the IT department if in doubt before opening the email or responding to it.

Sound off

It doesn’t take a rocket scientist to come to the conclusion that phishing emails can work best for users, but for this day and age, clicking through numbers is very common. Phishing can cause problems for everything from installing malware on a company’s network to stealing authentication information and ransomware.

Now it’s your turn: Have you recently encountered phishing emails? How do you verify that emails are valid?

Summary

These phishing email topics are the most clickable

The name of the article

These phishing email topics are the most clickable

Description

The subject and sender of phishing emails play a big role when it comes to click-through rates and how trustworthy they are to users.

Author

Martin Brinkman

Publisher

Ghacks technology news

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