The New York Times flagship podcast, The Daily, America’s third most popular podcast, suggests new research.
The daily, launched in February 2017, follows only The Joe Rogan Experience and Crime Junkie in the Edison Research rankings.
Edison’s list of the top 50 U.S. podcasts has nine headlines that are classified as news, according to an analysis of the Press Gazette Rankings.
The Daily Ware’s Ben Shapiro show is ninth in the rankings, after The Daily. The serial, owned by The New York Times, is the 12th most popular podcast in the United States as of March 2022.
Other news-centric headlines in the top 50 are Crooked Media Pod Save America (13th), NPR News Now (18th), NPR-Up First (18th), Dan Bongino Show of Cumulus Podcast Network (18th), NBC’s Rach Maddo show. (32nd), and Mark Levine of Cumulus (39th).
The top 50 includes nine news-based podcasts, the second most popular genre after comedy (15), ahead of True Crime (eight) and Society and Culture (five).
Below, the Press Gazette has published a ranking of nine news-focused podcasts that are on Edison’s Top 50 list. We used information from Apple Podcasts to define the genre of a title.
Edison Research regularly publishes U.S. podcast rankings. The Daily is in the second place in the previous list. Recent research suggests that it has recently lost its place to AudioChack’s crime junkie, Between April 2021 and March 2022. In 2020, The New York Times revealed that the Daily is attracting 4 million listeners every day.
Accurate podcast audience statistics are notoriously difficult to obtain and are often only published by networks.
Edison created his rankings by surveying weekly podcast subscribers 18 years of age or older in the United States. Participants “indicate which podcasts they listened to last week, including information on different demographics, psychographies, and purchase behaviors.” Edison then calculated the size of the relative audience. Its latest ranking is based on a survey of 8,000 podcast listeners.
Edison research too Recently published Podcast network ranking by reach. SXM Media, Spotify, iHeartRadio, NPR and The New York Times made the top five.
The Press Gazette launched its own podcast this week, The Future of Media, explained. Listen here.