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Redrow Triumphs at the Property Marketing Awards

Flintshire home builder Ridro Recognized for two creative campaigns at the annual Property Marketing Awards (PMAs).

Recreat it Ridro The social campaign, which inspired young visitors to design homes, won the award for best use of social media, while the company Cutting-edge fly-through video The best content has been highly acclaimed in the marketing section.

With Redro’s Dom Walker, Rose Evans, Tom Roberts and Sonal Haza Helen Pickstock of Coutus and Lara Lewington

The event at Kings Place, London celebrated the best of property marketing across the commercial and residential sectors and was hosted by journalist and technology presenter Lara Lewington.

Recreate the winner Ridro The campaign was strongly aimed at families, one of the main populations of the Redro. As more children stay home and gamble during the epidemic, the company invites them to leverage these transferable skills and digitally develop a redro home using popular platforms such as The Sims and Minecraft. To give the campaign credibility and benefit new audiences, Redrow has partnered with enthusiastic gaming influencers, including Claire Siovan, who has 1.9 million YouTube members.

The award judges commented:

A clever idea, well noticed and effective to hit the family market. This has resulted in great engagement to the ladder to larger organizational objectives

Scooping recognition in the content marketing department, as a highly acclaimed entry, was Redro’s immersive film to showcase the brand’s premium Home of the Heritage Collection.

Okorian Trustee Simon Burgess with Redro’s Dom Walker and Award Host Lara Lewington

Believed to be the only first-person view drone footage shot by a UK housebuilder, impressively illustrated in an uninterrupted single take, the video incorporates beautiful designs of community consciousness and features.

The judges said:

A brilliant use of technology to create a fly-on (and off) life wall view a Restore development. Beautiful and attractive it was delivered intelligently to hit the right target market which provides seriously impressive results. It’s good, Team Redro!

Tom Roberts, head of communications at Redro, said:

We are always looking for new and innovative ways to showcase our amazing homes and differentiate them from second-hand properties and other new builds.

Last year, we launched a number of creative marketing campaigns, including Recreat Redro, to engage younger audiences with our brand through social media, and a ground-breaking fly-through video that enlivened our exceptional product.

Both campaigns have been huge successes, gaining millions of views and helping to bring back traffic to our website. It’s great news that the creativity of our in-house team has been recognized in the PMA.

Organized by a chartered surveyors company and judged by an independent panel of leading marketing professionals, PMA s are a focal point of the calendar for property marketing professionals.

The money raised by PMAs is distributed by the company’s charitable trusts, to support a range of education and training projects. These projects provide life-changing opportunities that would not otherwise exist and that add to the diversity in the real estate industry.

To learn more about both Redrow campaigns, visit:

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