NEW YORK–(Business Wire—Fox Business Network (FBN) It finished the third quarter of 2022 ahead of CNBC in business day viewers for the second quarter in a row, according to Nielsen Media Research. The network, which saw double-digit audience growth year-over-year across the board, also placed seven of the 15 most-watched business programs on television and had its highest ratings with viewers since 2020.
As market uncertainty continues to drive the news cycle, FBN delivered 227,000 total viewers throughout the business day (9:30 AM-5 PM/ET), up 37% from the third quarter of 2021 and a 21% advantage over CNBC. Additionally, the network’s total daytime (6 AM-6 AM/ET) viewership saw 133,000 total viewers, up 29% year-over-year (27% year-over-year with A25-54). Meanwhile, during critical market hours (9 AM-4 PM/ET), viewers also grew 32% (216,000 total viewers), outpacing CNBC for four consecutive months. All day segments grew alongside the 25-54 demographic.
In fact, nearly all FBN programs rounded out the quarter with double-digit year-over-year gains across both total viewers and the 25-54 demographic. Larry Kudlow’s name the hoe (weekdays, 4 PM/ET), which ranked first among all business news programs with 322,000 viewers, saw its highest-rated quarter ever in its small demo, up 69% year-over-year. The program also surpassed CNBC with a 67% year-over-year viewership increase Closing bell For the fourth quarter in a row with visitors. Stuart Varney’s three-hour market-open program Varney & Co (weekdays, 9 AM-12 PM/ET) gained 31% and ranked second among television’s top 10 business programs with 282,000 viewers. Program CNBC’s Beat Squawk/techcheck on the road For the second quarter in a row with visitors.
Leading the Market, Maria Bartiromo’s three-hour pre-market critical program Morning with Maria (weekdays, 6-9 AM/ET) saw a jump in the A25-54 demo (+36%) and a 24% percentage increase in total viewers. It also marked the second consecutive quarter the program beat its CNBC counterpart The squawk box. Including FBN’s original Business Day program CAVUTO: Coast to Coast (weekdays, 12-2 PM/ET) anchored by Neil Cavuto, Making Money with Charles Penn (weekdays, 2-3 PM/ET) and Claman Countdown (3-4 PM/ET) anchored by Liz Claman is ranked among the top 20 business programs of all television. Each program also achieved double-digit viewership growth across the board. Making Money with Charles Penn CNBC’s Beat Power lunch with total viewers marking the program’s first quarterly win since 2018.
During post-market coverage, FBN’s Fox Business Tonight (weekdays, 5 PM/ET) beat CNBC for the first time in a full quarter with a 9% advantage in total viewers. It also saw a 67% year-over-year gain in the 25-54 demo, as well as marking the show’s highest-rated quarter since Q4’20 with total viewers. The program attracted a total of 160,000 viewers and finished the quarter among the 15 most-watched business programs, while Evening Editing with Elizabeth Macdonald (6-7 PM/ET) garnered 168,000 total viewers (+29% year-over-year) and was up 36% year-over-year in the demo. For the fourth month in a row, the program outperformed CNBC hard earned money with the audience. over the years, Kennedy (Monday-Thursday, 7 PM/ET) saw a 22% increase in viewers and a 75% increase in demo viewers.
FBN also scored eight of the top 20 richest cable news programs with A25-54 for the quarter. Claman Countdown Ranked first with an average income of $140,600. Cavuto: Coast to Coast, Making Money with Charles Penn, Varney & Co, The Wall Street Journal with Gerry Baker (Friday, 7:30-8 PM/ET), Fox Business Tonight, the hoe And Morning with Maria All had a median median income of $118,900 or more.
3Q’22 Total Days (6 AM-6 AM/ET):
FBN: 133,000 P2+ and 14,000 A25-54
CNBC: 148,000 P2+ and 35,000 A25-54
3Q’22 Business Days (9:30 AM-5 PM/ET):
FBN: 227,000 P2+ and 21,000 A25-54
CNBC: 188,000 P2+ and 37,000 A25-54
3Q’22 Market Hours (9 AM-4 PM/ET):
FBN: 216,000 P2+ and 20,000 A25-54
CNBC: 190,000 P2+ and 38,000 A25-54
**Program Specials Excluded**
FOX Business Network (FBN) is a financial news channel that delivers real-time information across all platforms impacting both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is currently the top business channel on market time television. The network is available in nearly 80 million homes in all markets across the United States. Owned by Fox Corporation, FBN is a unit of Fox News Media and has bureaus in Chicago, Los Angeles and Washington, DC.